The white-label fitness app built for wellness creators.
Mindfulness, mobility, breathwork, lifestyle programs — your way, your brand. Launch your own wellness app on the App Store and Google Play in 10 days. No coding, no compromise.
The wellness category is crowded. Your voice isn't.
You've built something specific. Maybe it's morning breathwork sequences. Maybe it's a mobility flow that actually fixes lower back pain. Maybe it's a mindfulness practice grounded in real research, not Instagram bromides.
And right now, your followers either find you on Instagram (where the algorithm dilutes your reach), buy your PDF guide (which they read once and lose), or join your one-off online courses (which never compound into a real business).
Calm and Headspace own the generic wellness app market. They sell broad meditation libraries to millions. That's not your audience. Your audience wants YOU — the specific creator with the specific approach they trust — not a polished corporate app with anonymous narrators.
Saisei is your branded wellness app. Same App Store. Your name. Your methodology. Your subscribers.
Your own wellness app, your name on it.
Everything a wellness creator needs to build a real subscription business:
- Your name on the Apple App Store and Google Play (not "Saisei")
- Audio + video library — guided meditations, breathwork, mobility flows
- Multi-day programs — "7-day reset," "30 days of mobility," "deep sleep series"
- Streak tracking and consistency rewards — wellness habits stick
- Categories: meditation, breathwork, mobility, sleep, anxiety, focus, etc.
- Schedule-driven sessions — "morning practice at 6am," "wind-down at 9pm"
- Live sessions and member-only Q&As (Nidan and above)
- Tiered subscriptions (e.g., £9/mo basics, £19/mo full library + programs, £39/mo + live)
- Direct payments to your bank — no platform commission
Wellness has high LTV. Most platforms keep it.
Wellness subscribers stay longer than fitness subscribers — 18-24 months on average vs 8-12 months. Recurring revenue compounds fast in this category:
| Model | Capacity | Monthly revenue |
|---|---|---|
| PDF guides @ £29 one-off | 100 sold/mo | £2,900 |
| Online courses @ £149 one-off | 30 enrollments/mo | £4,470 |
| Saisei app @ £15/mo per subscriber | 200 subscribers | £3,000 |
| Saisei app @ £15/mo per subscriber | 600 subscribers | £9,000 |
| Saisei app @ £15/mo per subscriber | 1,200 subscribers | £18,000 |
PDFs and courses are one-and-done. Subscriptions compound. By month 24 the cohort revenue from year-one subscribers is still flowing in — that's the difference between a creator side-business and a real wellness brand.
Why your own app beats a generic wellness platform.
| Factor | Saisei (your wellness app) | Calm / Headspace / generic |
|---|---|---|
| Brand voice | Yours — specific, personal, trusted | Anonymous narrators, generic tone |
| Subscriber relationship | Direct — they're paying YOU | They're paying the platform |
| Audience source | Your followers find you, subscribe | Platform-distributed (you're hidden) |
| Content control | Full — your methodology, your way | Platform's editorial guidelines |
| Revenue | £15-30/mo per subscriber to you | Tiny royalty, if anything |
| Best for | Creators with 10K+ audience | Consumers seeking generic wellness |
What wellness creators are saying.
"My breathwork practice has 11K Instagram followers. I've had 480 of them subscribe to the app at £15/month within five months. That's £7,200/month from work I was already doing for free."
— Hana Suzuki, Breathwork Practitioner, Auckland
"I run a 30-day mobility program three times a year. Through the app I now run it as a permanent membership — same content, monthly recurring revenue, no quarterly launch stress."
— Marcus Webb, Mobility Coach, Toronto
Pricing built for wellness creators.
Three tiers, scaled by your active subscriber count:
| Tier | Monthly | Launch | Subscribers | Rev Share |
|---|---|---|---|---|
| Shodan | £79/mo | £79 | Up to 100 | 5% |
| Nidan ★ | £149/mo | £79 | Up to 500 | 3% |
| Sandan | £249/mo | £79 | Unlimited | 2% |
Pricing shown in GBP. Detect your currency or toggle on the pricing page — also available in AUD, INR, and USD. See full pricing →
Wellness creator questions.
Wellness, owned.
Founding 100 is open for wellness creators right now. Lock today's rates forever.