The white-label fitness app built for nutritionists.
Stop sending meal plan PDFs over email. Stop chasing macro check-ins on WhatsApp. Launch your own branded nutrition coaching app — meal plans, macros, accountability, and payments in one place.
Meal plans are not a business.
You spent years getting credentialed. You write thoughtful, science-backed nutrition advice. You know the difference between a sustainable plan and a fad.
And your business is held together by Google Docs, Calendly bookings, and WhatsApp screenshots of client food diaries.
The PDFs get pirated and shared. Macros get logged in MyFitnessPal where you have no visibility. Clients ghost you after week three because there's no built-in accountability loop. The client who tried your plan four months ago and stopped tracking? You'll never know they fell off — so you can't bring them back.
Saisei replaces all of it with one branded nutrition coaching app — where the meal plan lives, the macros get tracked, the check-ins happen, and the payments flow in monthly.
Nutrition coaching, productized.
Everything a nutritionist needs to scale beyond 1-on-1 consultations:
- Your name on the Apple App Store and Google Play (not "Saisei")
- Drag-and-drop meal plan builder — daily, weekly, swap-friendly
- Macro and calorie tracking built in — no external app needed
- Recipe library — clients tap to see ingredients, instructions, photos
- Grocery list auto-generation from active meal plans
- Habit tracking (water, fiber, vegetables, supplements)
- Check-in flows — weekly weight, photos, energy, mood, adherence
- Adherence analytics — see which clients are sliding before they ghost
- Tiered plans (e.g., £29 self-serve, £79 group coaching, £149 1-on-1)
- Optional 1-on-1 messaging for premium tiers
From per-plan pricing to recurring revenue.
Why most nutritionists hit a ceiling — and how Saisei breaks it:
| Model | Capacity | Monthly revenue |
|---|---|---|
| Per-plan, £150 one-off | 10 plans/mo (8 hrs each) | ~£1,500 |
| 1-on-1 consults @ £80/session | 40 sessions/mo | ~£3,200 |
| Saisei app @ £39/mo per subscriber | 100 subscribers | £3,900 |
| Saisei app @ £39/mo per subscriber | 300 subscribers | £11,700 |
| Saisei app @ £39/mo per subscriber | 500 subscribers | £19,500 |
The per-plan and 1-on-1 models cap your earnings at your billable hours. The app model decouples revenue from hours — and pays you every month for content you wrote once.
Why a branded nutrition app beats a generic tracker.
| Factor | Saisei (your app) | MyFitnessPal / generic tracker |
|---|---|---|
| Built for | Nutritionist-led coaching with structured plans | Solo trackers without coaching context |
| Branded experience | Your name, colors, voice, methodology | Generic — looks like every other tracker |
| Meal plans | Your prescribed plans pre-loaded | Users build their own from scratch |
| Adherence visibility | You see who's on track and who's slipping | You see nothing |
| Revenue | Monthly subscriptions to your bank account | None — clients pay MyFitnessPal, not you |
| Client retention | Push notifications when clients slip → bring them back | Clients quit silently |
What nutritionists are saying.
"I used to spend Sundays formatting PDFs and chasing food logs on WhatsApp. Now my clients log macros in my own app and I see adherence at a glance. I get my Sundays back and my revenue tripled."
— Priya Sharma, Registered Nutritionist, London
"The group coaching tier at A$59/month was a game-changer. I'm supporting 80 clients in the time I used to spend on 15. They love it because the app keeps them accountable between our group calls."
— Dr. James Reid, Sports Nutritionist, Melbourne
Pricing built for nutritionists.
Three tiers, scaled by your active client count:
| Tier | Monthly | Launch | Subscribers | Rev Share |
|---|---|---|---|---|
| Shodan | £79/mo | £79 | Up to 100 | 5% |
| Nidan ★ | £149/mo | £79 | Up to 500 | 3% |
| Sandan | £249/mo | £79 | Unlimited | 2% |
Pricing shown in GBP. Detect your currency or toggle on the pricing page — also available in AUD, INR, and USD. See full pricing →
Nutritionist questions.
Stop sending PDFs.
Founding 100 is open for nutritionists right now. Lock today's rates forever.